Sports Toolkit
The Olympic Channel wanted a series of assets for every sport included currently in the modern Olympic games, that could be used by different federations in order to drive traffic to the site. The Sports Toolkit was our response to this, starting from scratch and creating the concept of sport specific terminology in threes with a CTA formula of ‘SPORT. COVERED.’ in order to appeal to an already knowledgeable audience. These were designed following brand guidelines, utilising living ring assets in order to keep in line with previous branded content, and keeping the rest simple and impactful with a powerful image and a bold typographic style. These were created for 48 summer sports and 15 winter sports and transcreated into 10 different sizes, to be used across a variety of platforms such as federation websites and social media.
Olympic Family Templates
The Olympic Family Templates project was a produced in order to create a design guideline for the Olympic Channel to be able to edit their own social assets as of when needed. These were created for both Brand and Watch Live assets, and done for all federations in both summer and winter disciplines. The challenge here was about how to get creative within such strict branded guidelines, with most visual elements having to stay consistent throughout the set. This was circumnavigated with some minor elements of the design, with how we used living rings, matched colour schemes and masking the photographic image out of solid colour in cases in order to add depth. Brand assets were then created across 12 sizes, whereas Watch Live assets were created across 10 different sizes.
