The Pint Sized Revolution is a campaign that aims to provide a charitable solution to engage young people with locally brewed real ales as opposed to mass produced lagers. The campaign takes shape in the form of a mobile app, in which it has a pay function so that (at a cap of one pint per day) the user can walk in to a participating pub and the cost of that pint will go to charity on selected real ales.
Branding
The logo for this campaign was kept very simple and contemporary with clean sharp lines and a geometric font. The logo mark is made up of abstract forms of the PSR abbreviation for the campaign.
App design
The design for the app had to consider the needs of the user, and exactly what they’d need to navigate through and how this should be presented. This then led to the incorporation of a bottom navigation as opposed to a hamburger menu as all areas of the app could then be flicked through with ease. After a sign-up process, you are then able to scroll through pay now, favourites, history and locations sections without having to go back on yourself. The colour scheme has been chosen to be sleek whilst also emphasising key buttons and information that needs to draw the eye of the viewer. The sign-up process has been design to incorporate the moving image of bubbles in a pint glass to embellish the process and distinguish it from the main body of the app, and then changes back to the colour scheme in the main app so as to focus on clarity.
