The Olympic Channel were showing the Artistic Gymnastics World Championships live on their platform, and wanted a set of social assets to showcase this. I took lead on this project from start to finish, coming with up with art direction and being in control of the design of each asset.
Facebook and Twitter assets - generic
I initially designed Facebook and Twitter assets for the competition as a whole. The asset uses a vibrant image of an athlete on a black background to really highlight the beauty of the action in frame and focus on the elegance of said action. Living ring assets have been used to keep it in line with Olympic Channel branded content and edited in such a way that they also add to the elegance of the image.
Facebook and Twitter assets - event specific
To stretch this brief, I also created a number of assets that then focussed on tuning into specific events, that could be used at the specific times that an event final went live, or the CTA could be edited to show that an event final was coming soon. These assets were designed as an extension of the visual style created in the generic asset, whilst adding elements of colour behind the athlete in order to really emphasise the central figure in the image, and the living ring assets have been toned down in order not to distract from this, and work in a subtler fashion.
Each of the assets focus on a particular athlete central to that event and likely to be in with a chance of winning it, and an asset was also designed that would go towards a piece of channel content that could capitalise on buzz created by the event, generating more traffic to the site.
Facebook video
A video was also created to serve as a teaser for the event, with the same purpose to drive traffic towards the site to watch the event live. I was responsible for editing clips and ensuring that the artistic direction was consistent with the rest of the project, including the music. This was created be as high energy as possible, trying to really capture the audience’s attention, with using as much clips of athletes in motion as possible and very little stationary clips. Hands rubbing chalk together were used to change pace within the video and signify an intensity and focus to the sport to contrast the fast-paced clips of the athletes in motion.