The Olympic Channel asked for a campaign that would encourage more subscriptions to the platform. I created a landing page for both mobile and desktop for the campaign and worked within a team to produce assets for both social media, desktop and mobile banners in order to drive traffic towards these pages.
Landing pages
The landing pages were a mobile-first responsive design in Sketch, and were designed to include a 404, Thank You and Welcome Back page as well as the sign-up form and invalid email address fields. The design had to work in a complimentary fashion to the most recent design of the site, and had to consider the most convenient field formats for the viewer. This was then uploaded for development through Zeplin.
Social assets and web banners
The acquisition assets created were created for each of the top 10 most popular sports on the Olympic Channel as requested. These consisted of an image accompanied with the channel’s living ring assets, and were paired with a bold consistent headline and a CTA, and these were rolled out across 11 different sizes for both mobile and desktop.