SFTR Campaign
While working for the Crocodile, we were asked by the London Stock Exchange Group to create a series of assets that would support and educate firms on how to comply with new Securities Financing Transaction Regulations (SFTR). Working as the lead designer on this project, a multitude of digital assets were created in order to achieve this goal, including a microsite, social and programmatic ads and online assessment tools. For the visual style of this campaign, we used the Unavista branding and cityscape focussed imagery, whilst adding the graphical representation of glowing geometrical shapes in these landscapes, in order to draw attention, the simplicity within the complex shapes of the skyline. This campaign, known as ‘Together we can make SFTR simpler’ won recognition as Funds Europe European Marketing Campaign of the Year 2020.
Analytics Campaign
Unavista also came to us and asked us to create a microsite that promoted their analytics product, as well as collateral assets for social and email nurture. Working as the lead designer on this project, I was responsible for creating and overseeing the UX, UI and overall visual product of this project.
