SparkLive is a new online event platform from the London Stock Exchange Group, through which you can host large scale corporate events. At the Crocodile, we were tasked with the promotion of this platform, through the form of a landing page, email nurture and social ads. We used an overarching image of the eye as the main concept, taking different crops of this hero image for supporting imagery and textures, to create consistent variants and different perspectives. This was supported by a sophisticated and sleek UI to compliment London Stock Exchange Group’s stature and influence.
